Rainbow promotes its brands based on a comprehensive marketing strategy, with operations designed to raise brand awareness and consumer engagement. Rainbow’s extensive market understanding, retail experience and creative excellence allow for the development of tailored initiatives specific to each country and target audience. The entire brand lifecycle is supported by an integrated marketing plan: from pre-launch campaigns to digital strategy, PR & media promotions, events, co-marketing activities, co-branding up to specific trade marketing initiatives aimed at sell-in of products and greater in-store visibility.