We collect certain information using technologies, like cookies. A “cookie” is a small text file that is placed on your computer or mobile device when you visit our Sites or use our Apps. Cookies help improve your user experience, and allow us to analyze our Sites and Apps and manage our advertising.
Rainbow, its agents, service providers or business partners may receive and store certain information automatically based on your browser (e.g., Internet Explorer or Safari) settings whenever you visit our Sites, use an online service or download and use an App. This information may include your browser type and operating system, the pages that you view, sites you visited before and after visiting our Site, IP addresses or unique device identifiers (UDID) associated with mobile devices. IP addresses and device identifiers allow us to count the total number of “hits” on our Sites, or the installation and frequency of use of our Apps.
You can set your computer to warn you each time a cookie is being sent or turn off all cookies (except Flash cookies) through your browser. Check your browser’s Help menu or your built-in mobile device settings to find out how. Some mobile devices store cookies not only in areas connected to the browser, but also in areas that are app-specific, which cannot be controlled by the browser settings. Check your app settings options on your mobile device to find out how to manage or delete cookies that may be stored in these other areas.
Please note that if you do not accept cookies, some features, services or activities may not be available to you.
We use the following types of cookies on our Sites and Apps:
| Cookie Functions | Cookie Purposes |
| Analytics and Research | We use Google Analytics to help us figure out how many people visit our Sites, which of our Web pages they visit, how long they stay there, how visitors come to our Sites (e.g., through a link from another site or via a search engine) and also to collect information about how visitors use our Sites. This information helps us figure out which of our Web features are successes and what Sites might need improvement. We also use technology to screen under-age visitors from certain features or areas intended for older visitors.
For administrative purposes, we collect IP addresses, which is the automatic number assigned to your computer when you surf the Web. Certain Internet Service Providers may assign the same IP address to many users. Your IP address and cookies are not connected to any personally identifiable or online contact information, like a name or email address. Where we use service providers for these analytical or research activities, we require them to commit to maintaining the anonymity of this information. You may be able to opt out of data collection or use by some third party analytics companies who work with us. For example: |
| Authentication, Performance and Site Security | We use cookies to help us to identify and remember visitors so that when you’re logged in, you can enjoy the various offerings, experiences and features of our Sites. Some of our cookies may help to give you faster access to pages you have already visited. Where you have registered or created a log in account, we use cookies to help us identify and remember you and to authenticate you as a registered user. |
| Site Features and Advertising Services (first party only) | Some of our cookies allow you to personalize your pages, help you to participate in some activities or events on our Sites and allow us to customize our offerings. For instance, some of our Sites allow you to save a “Wish List”, use rewards or offer scavenger or treasure hunts, and we need to use cookies to keep track of your progress. If you leave our Site and then return, cookies will tell us what things you have already collected so that you do not have to start all over again. Cookies may also keep track of items in your shopping cart and wish lists in our online stores, and may be used to help you engage in other activities, like comparison shopping. |
| Third Party Social Media Plug-Ins and Third Party Advertising | In some cases we may allow business partners, such as social media sites (like Facebook, YouTube, Twitter, etc.), to place cookies or local storage devices on your computer for authentication purposes and to collect certain information about your visits to our Sites through social media plug-ins. You may have the option to log in to one of our Sites through social media, and your activities on our Sites may link to your social media account. In such cases, that third party business partner is responsible for how they process the data they collect, and we recommend that you read their privacy policy. Some of the social media plug-ins we may use are from: Twitter, http://twitter.com Facebook, http://www.facebook.com YouTube, http://www.google.comWhenever one of our Sites includes a plug-in from any third party (including ones that are not listed here), you can always click on the plug-in’s icon or link and go to the third party’s site to read its privacy policy.Rainbow may work with third party online or mobile network advertisers who use cookies, web beacons, pixels, or clear GIFs to help us manage advertising at our Sites or in Apps intended for adults and children over 18 and to measure their effectiveness. This includes our collector Sites and online stores. Third party analytics and advertising networks also use these technologies to collect information automatically to serve you targeted ads for products and services that, based on your activities, are likely to be of interest to you (“interest-based advertising” or “targeted advertising”). Rainbow does not permit interest-based advertising on Sites directed to children under 18 or where we have actual knowledge that a child is under 18. |
The cookies and local shared devices used on our Sites and Apps may change over time, but will generally fall into the above categories. Please visit this Privacy Statement regularly so that you are aware of any changes.
By using this Site you agree to our use of cookies and similar features as described above, even if they are not strictly necessary for providing the services to you.
If you would like to know more about cookies, including flash cookies/local storage devices, the following websites provide useful information:
http://www.allaboutcookies.org
http://www.youronlinechoices.eu
http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html
Please note: your opt-out choices are browser-specific and device-specific.
Apps. When downloading an App (or using an App that relies on online features made available through your mobile platform), the app store will collect certain device and app-related information. Rainbow does not control the data collection or privacy practices of those stores. You should review the privacy policy and terms of use of any mobile application store before downloading or using an App, and review and use available controls and settings on your device to reflect your preferences.
Location information. For some Apps or services, we or our third-party service and content providers and analytics companies may collect location information, including location information provided either by a mobile device interacting with one of our Apps or associated with your IP address or Wi-Fi network. These features might enable you to engage in activities like find a nearby store with one of our products or play certain games, for example. You can generally limit or prohibit the collection of location information by using the built-in settings on your mobile device. You will typically be notified if the App or service collects location information and given a chance to agree. We do not permit collection of precise location information (actual address) in mobile Apps without your consent. Child-directed Apps do not collect precise location information.
